Coming up with a new product or service for your brand can be a lot of work and it does not stop with the launch. You may offer the best product out there but without proper promotion, you can miss out on a lot of opportunities. You may even end up losing money if you don’t advertise the product effectively.
When it comes to promoting a product, there are countless options so it will be hard to figure out where to get started and which methods will produce the best results.
Here are some of the best ways to promote new products or services of your brand.
Run a Social Media Contest
Since most consumers are on social media sites looking for the best products and services, you need to advertise your brand on it as well. You can do it by holding social media contests to connect with your customers and bring in more followers for your business.
At the end of the contest, make sure that the winner of your Facebook and Instagram giveaway should be the first to get their hands on the new product for a free or discounted price.
Register on Google My Business
Make a profile for your business on Google My Business to promote any new product or service. Whether you are looking for web traffic or foot traffic, a Google My Business profile will make sure that people find your business when looking for a business like yours in their local area.
You can post updates on any new products or services, locations, and photos of your business.
Google Shopping Ads
These ads are product-based ads that display specific products related to search, images, ratings, product prices, and other useful information. With google shopping ads, you can put your unique products in the spotlight for more people to see.
Moreover, these ads also appear on YouTube, the Shopping tab, and Google Search partner websites. You can reach a wider audience and your shopping ads can appear on almost every related search.
Spread the Word Through Email Marketing
Most consumers these days open emails from businesses, and many of them have made purchases from email marketing. So email is the best way to get the word out about your new product or service.
You can run an email campaign about the new offering. For example, it could be a series of emails building up to the day of launch. You can also announce it as the main piece of your next email newsletter.
Share Customer Reviews
One of the best ways to advertise a new product or service is to let your customers promote it for you. You can offer a free trial to a customer and ask them to write a review in return.
Since most consumers trust online reviews and look for them before they buy a product or avail of a service, you should post customer reviews on your website. You can also repost user-generated content that consumers make about your new product. It helps build trust with the audience.