When your website is finally ready to be seen by the public, you will most likely immediately begin analyzing its stats to determine how well it is doing. You are not the only one who is struggling to understand what the numbers mean. Metrics for websites can be difficult to understand, and not all of them have the same significance. Let’s go through six of the most significant website metrics that matter and how you can utilize them to develop your business by increasing the number of leads and clients you convert to paying customers.
How many individual pages are seen on your website each day? Pay attention to current trends, seasonal shifts, and the geographical regions that make up the majority of your readership. You may differentiate between page views, users, and sessions using the information contained in these data. These statistics provide valuable insight into your audience in terms of the shopping times they prefer.
The Main Driver Of Traffic
The sources of traffic that come to your website are known as traffic sources. It is essential to have this knowledge so that you may direct your financial resources toward the channels that result in increased traffic. Google searches, inbound links from other websites, social media, and paid traffic from digital advertisements are all common sources of traffic.
Total Amount Of Time Spent At The Location
How long do users typically stay on your website before moving on? The longer they spend on your site, the more interesting your material will become, which will increase the likelihood that they will become paying clients. On the other side, if users spend a short amount of time on your website, you will need to investigate the reasons behind this and make any necessary adjustments.
The term “bounce rate” refers to the percentage of visitors to your website who only view a single page before departing. A bounce rate of 85 percent means that out of every 100 individuals that visit your homepage, 85 of them immediately leave without clicking on any other pages. Consider some of the design modifications you may make to your website to keep customers there for longer and so reduce your bounce rate.
Examine the data gathered by your analytics to find out which of your web pages or blog articles receive the most visitors. See if you can identify any recurring patterns. Are there particular kinds of content that tend to get the most views? If this is the case, you should consider producing additional content that is comparable to boosting traffic and reducing bounce rates.
Rate Of Conversion Based On The Source Of Traffic
Is the traffic that is created by your Facebook advertisements resulting in more sales than the traffic that is generated by your Pinterest pins? If this is the case, you should consider allocating a larger portion of your advertising budget to Facebook because the return you obtain from this channel will be higher. It is advised to calculate the lifetime value of your customers (CLV). If you do not take this precaution, you run the risk of investing more money in new customers than they are worth.
These are just a handful of the indicators related to your website that are considered to be the most important. You can get this information through Google Analytics or another program that works similarly. In addition, when you deal with a digital marketing agency, frequent deliveries of your statistics will be made.